IN10 Media Network has launched ‘Nazara’, its second general entertainment station.

The network currently has five channels: Epic, ShowBox, Filamchi Bhojpuri, Gubbare, and Ishara.

The channel hopes to pique the audience’s interest with shows from various genres such as drama, crime, comedy, mythology, and others.

Numerous originals are currently in the works for the service.

Aditya Pittie, Managing Director of IN10 Media Network, said, “Keeping in line with our vision to scale our broadcast business, we are pleased to announce the launch of our new GEC channel – Nazara. We are confident it will be a successful addition to our varied bouquet of channels and look forward to providing more content options to the GEC viewers.”

Preeti Kedia, AVP – of Content and Strategy, Nazara, added, “Our latest offering, Nazara, will bolster our hold in the Hindi-speaking markets. We will collaborate with the best in the industry by focusing on telling stories that are entertaining, engaging, and relevant in today’s times. We aim to be the go-to destination for entertainment.”