In a dazzling Diwali celebration, the ICC and BCCI illuminated Mumbai’s historic Gateway of India with a mesmerizing 3D projection, marking the commencement of the Men’s Cricket World Cup 2023 festivities.

The dynamic two-minute showcase featured breathtaking moments from the ongoing tournament, accompanied by a spectacular fusion of light and sound. Central to the brand campaign, the projection unveiled the theme “It Takes One Day” in a never-before-seen manner.

Visually stunning images from memorable World Cup moments were seamlessly integrated with Navarasa symbols, reimagined to convey the diverse emotions experienced by cricket fans.

The India 2023 World Cup, celebrating the essence of cricket in a single day, has become a global spectacle, blending Indian cricket’s passion with the pride of competing nations. The projection served as a dedicated tribute to players and fans who have contributed to making this World Cup the greatest ever.

The cutting-edge display, featuring state-of-the-art 40,000-lumen projectors, marked a technological milestone, captivating fans with a powerful blend of technology and emotive storytelling.

As the World Cup heads into its final stages, culminating in the Grand Finale on November 19 at Ahmedabad’s colossal cricket stadium, the Gateway of India projection stands as a vibrant celebration of the pinnacle event in one-day cricket.

Sir Viv Richards, ICC Men’s Cricket World Cup 2023 Ambassador, expressed his excitement, stating, ‘Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols. There has been enthralling cricket on show for all fans to experience a range of emotions, and I can’t wait to see what the remaining games have in store for everyone.'”