The International Cricket Council (ICC) has announced a four-year exclusive partnership with evision, the media and entertainment arm of e& (formerly known as Etisalat Group) for rights to ICC men’s and women’s events in the Middle East and North Africa (MENA) up until the end of 2027.

The broadcast and digital partnership includes the next four years of rights for all matches of the 10 men’s and four women’s senior events up until the end of 2027, including men’s and women’s U19 World Cups, beginning with the U19 Men’s Cricket World Cup currently taking place in South Africa, an ICC statement said.

ICC cricket will be available on evision proprietary channel CricLife MAX, which is available on STARZPLAY, an evision group company and one of the top streaming services in the Middle East and North African region.

Subscribers will also get an opportunity to enjoy all the best cricket content available from Bangladesh, India, Ireland, New Zealand, Pakistan, South Africa and the West Indies in addition to major events.

ICC Chief Executive Geoff Allardice said: “We are delighted to be partnering with evision which is an exciting addition to our suite of broadcast partners. There is already a large cricket fan base across the Middle East and North Africa, but there is a tremendous opportunity to grow the sport further in this strategically important region.”

evision CEO, Olivier Bramly said: “This exclusive partnership with ICC is another step towards bringing the best and our commitment to cricket aficionados in the region. The broadcast of all ICC cricket events for the next four years is a promise to bring the exhilarating spirit of cricket directly to the hearts of our fans in MENA region.

“It is an opportunity to experience immersive cricket like never before, as we elevate the game and unite enthusiasts through every boundary and wicket.”