Hungama, a digital entertainment company on Tuesday announced its partnership with JioTV, the live TV channel streaming platform, to strengthen its reach in the Indian domestic market.

The partnership amplifies Hungama’s reach in the country, leveraging JioTV’s extensive user base in tier-II and tier-III cities.

As per the media reports, it also enables JioTV to offer more diversified and specially curated content to viewers, with a wide-ranging bouquet of content.

The partnership also allows JioTV subscribers access to an additional 12 linear channels from Hungama and 100+ hours of programming, across languages of Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam.

The service is available in the form of JioTV Specials.