Hollywood star ScarJo takes legal steps against AI app’s ad
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9 months ago 06:00:22am Television

Hollywood star ScarJo takes legal steps against AI app’s ad

New Delhi,03-November – 2023, By IBW Team

Hollywood star ScarJo takes legal steps against AI app’s ad

Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission.

The 22-second advertisement was posted on X by Lisa AI: 90’s Yearbook & Avatar, an image generating app, a PTI report from Los Angeles quoted American news outlet Variety as stating.

A spokesperson of the ‘Marriage Story’ star confirmed to Variety that she is not a spokesperson for the AI company and that appropriate legal actions were taken since it was spotted on October 28.

“We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have,”  Johansson’s lawyer, Kevin Yorn, told the media outlet, the PTI report added.

The ad, which has been taken down, uses the behind the scenes footage of Johansson from the set of her 2021 Marvel film ‘Black Widow’, in which she played the titular superhero.

“What’s up guys? It’s Scarlett and I want you to come with me…” she says, before the screen transitions into AI-generated photos that resemble her. A voice, impersonating the actor, continues to speak to promote the app.

The advertisement also featured a fine print that read: “Images produced by Lisa AI. It has nothing to do with this person”.

Johansson’s legal action against the AI app comes just a month after Hollywood veteran Tom Hanks warned his fans about a dental plan advertisement that he claimed was using an “AI version” of him.

(Photo courtesy @scarlett_johansson_officiail Instagram account, which states it’s the official ScarJo fan page)


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