Despite 13 percent decline in Hindi box office, the total annual gross box office in the India market stood at Rs.11,833 crore, making 2024 the second-best year of all time, 3 percent behind 2023, according to the The Ormax Box Office 2024 Report, but Indian regional cinema held on successfully last year with minor differences compared to collections of 2023.
Hindi cinema saw a decline in 2024, with collections dropping from Rs.5,380 crore in 2023 to Rs.4,679 crore. Notably, 31 percent of Hindi cinema’s collections came from dubbed versions of South Indian films.
Malayalam cinema doubled its box office share from 5 percent in 2023 to 10 percent in 2024, surpassing the Rs.1,000 crore mark for the first time ever ‘Pushpa 2: The Rule’ was the highest-grossing film of 2024, with a gross box office of Rs.1,403 crore. Its dubbed Hindi version collected Rs.889 crore, setting a new record as the highest-grossing ‘Hindi’ film of all time, the recently-released Ormax Box Office report stated.
Meanwhile, Tamil and Telugu films maintained their box office share with marginal differences compared to 2023. Hollywood experienced the steepest de-growth in 2024, with its gross box office collections dropping by 17 percent compared to 2023. Gujarati cinema recorded an impressive 66 percent increase over 2023, which is only behind the growth of Malayalam cinema.
‘Pushpa 2: The Rule’, ‘Kalki 2898 AD’ and ‘Stree 2’ were the only films to surpass the Rs.500 crore mark at the India box office. ‘Devara – Part 1’, ‘Bhool Bhulaiyaa 3’ and ‘The Greatest Of All Time’ were the other three films to gross above Rs.300 crore in 2024.
The year 2024 registered 88.3 crore (883 million) footfalls, reflecting a 6 percent decline from 2023. Footfalls in 2024, were lower than the last two years, and continue to remain lower than pre-pandemic levels. Average ticket price saw a marginal growth of 3 percent over 2023, from Rs.130 to Rs.134, compared to double-digit growth over the last two years, indicating more stability in ticket prices in 2024, the report concluded.
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