Havas has announced a strategic leadership shake-up, reinforcing its commitment to a data-driven and technology-focused future.

The global media and advertising giant has promoted Dan Hagen to Global Chief Data and Technology Officer, while Jamie Seltzer steps up as the new leader of Havas Media Network.

This move is aimed at turbocharging Havas’s “converged” strategy—an AI-powered approach designed to seamlessly integrate media, data, and technology for optimized outcomes.

Hagen, previously the network’s tech leader, will now spearhead the development of Havas’s AI-driven operating system, ensuring the company’s 23,000 employees leverage technology efficiently. His role also includes aligning the agency’s vast data and tech operations to drive smarter, outcome-driven strategies. Yannick Bolloré, CEO and Chairman of Havas, praised Hagen’s expertise, highlighting his success in building an award-winning audience planning platform.

Meanwhile, Seltzer will take the reins of Havas Media Network, focusing on enhancing the converged media product and roadmap while overseeing CSA, Havas’s global tech, data, and analytics consultancy arm. Global CEO of Havas Media Network, Peter Mears, emphasized her critical role in making the agency more data-led and results-driven.

With both leaders bringing over 20 years of experience in digital innovation, Havas is doubling down on its efforts to stay ahead in an increasingly tech-driven advertising landscape. These appointments signal a clear push towards future-ready, AI-powered solutions that meet evolving client demands in a fast-changing digital world.