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Havas Group India has announced the launch of a UK-based creative agency, Cake, in the country.
Cake India will be the country’s first creative agency specializing in sport, culture, and entertainment.
The agency will be part of Havas Creative Group India, which has been growing exponentially on the back of client wins, acquisitions, and strategic tie-ups.
The creative group includes agencies like Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (brand design), Shobiz Havas (experiential), and Havas QED (integrated), its recent expansion into eastern India, Financial Express reported.
To lead Cake in India, Havas Group India has appointed Rajika Mittra as Managing Partner. Rajika has over two decades of experience working in high-growth markets such as Singapore, Hong Kong, and Malaysia.
