Govt urges news channels to spread Covid message
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3 years ago 06:21:28am Television

Govt urges news channels to spread Covid message

New Delhi, 03-May-2022, By IBW Team

India’s Ministry of Information and Broadcasting (MIB) has said it suspended the registration of about 276 MSOs in April, though the reasons were not publicly outlined. However, the MIBs also stated that despite the latest action, the total number of MSOs in the country stood at 1761 at the end of April 2022. The number includes MSOs whose registrations were suspended. From the data put on the website of the Ministry, it is not clear whether the MSOs whose registrations got suspended could get back to delivering normal services as and when the objections raised by the government were addressed and anomalies in the registrations were rectified. A few of the suspended MSOs --- as highlighted by the MIB --- did change the structure of their companies from partnership to proprietorship entities. The list of suspended MSOs could be viewed on the MIB website at There were four MSOs whose registrations were cancelled/surrendered during the month of April. The applications of Shivam Cable & Broadband Private Limited of East Medinipur in West Bengal and Gujrata State's Bhuj-based Rallyon Technology were rejected by the MIB owing to suppression of vital information. In March 2022 also MIB had rejected the application of two MSOs as they had withheld relevant information from the government. The registration of Panduranga Cable Network of Telengana was cancelled in April 2022 due to non-operation. Ditto for Karnataka’s RK Digital Cable TV Network. As per a government order of 2017, all registered MSOs, unless indicated in the registration order specifically, can operate anywhere in India.

India’s Ministry of information and broadcasting (MIB) has written to all news channels in the country to spread awareness about surging Covid cases and the need for proper precautions.
In a note to TV news channels and their associations, it has said the number of cases of COVID-19 in the country was witnessing an “alarming upward trend” and that the government has worked out a strategy.
“The Hon’ble Prime Minister convened a high- level meeting on 4th April, 2021 to review the emerging situation, following which the Government has decided to focus on the five-fold strategy to deal with the emerging crisis viz., Testing, Tracing, Treatment, COVID appropriate behaviour and Vaccination,” the MIB note states.
It adds: “It is, therefore, imperative that all stakeholders take forward the communication strategy with renewed emphasis on ‘Dawai Bhi, Kadai Bhi’
and vaccination of the eligible age group persons so as to create greater awareness among the citizens of the country.”
MIB urged the news channels that in the larger public interest, it was necessary that the “private channels may appropriately disseminate messages for COVID appropriate behaviour”.

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