A mother is always plagued by ‘working mum guilt’ and pressure for following her dreams and a profession while caring for her children. It is critical to recognise and respect all of the hardworking mothers out there who juggle employment and children every day.

The Godrej Group, India’s top conglomerate, celebrates Mother’s Day in an innovative way with #PerfectforMomRecipes in an effort to renew society’s antiquated ideals and notions around working mothers and embrace the spirit of motherhood.

#PerfectforMomRecipes is an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves.

It was conceptualised and executed by The Godrej Group’s Corporate Brand and Communications team in collaboration with Creativeland Asia. Celebrity chefs such as Amrita Raichand, Sanjyot Keer, and Vicky Ratnani will produce recipes such as ‘Tasty Society Expectations Mango Shake,’ ‘Guilty Moms Dora Cake,’ and ‘Lajawab Overworked Mom’s Butter Chicken’ for the #PerfectforMomRecipes campaign.

From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.

Commenting on the unconventional campaign, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”

Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they’re constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society’s views around them.”

The campaign videos will be available across The Godrej Group’s social media platforms.

https://www.youtube.com/watch?v=m7BM0Fz5A0o – Guilty Moms Dora Cake

https://youtu.be/sZijBfJFIhE – Lajawab Overworked Mom’s Butter Chicken

https://www.youtube.com/watch?v=Kephlq2JfzM – Tasty Society Expectations Mango Shake