The International Hockey Federation (FIH) has announced a new global partnership with JSW, a prominent Indian multinational conglomerate active in sectors like steel, energy, infrastructure, cement, automotive and paints. This marks a significant milestone in the continued growth of hockey worldwide.
JSW, according to a press statement yesterday from hockey’s governing body, will become an FIH Global Partner under a multi-year agreement, supporting some of the sport’s most prestigious international events.
The upcoming FIH Hockey World Cup Belgium and Netherlands 2026 will mark the first major event of this new partnership.
The JSW Group maintains a close association with sports, and hockey in particular. With a presence across India, the USA, South America, Europe, and Africa, it aims to foster a culture of sporting excellence in India through the professional management and sponsorship of sports teams and athletes.
JSW has been an active supporter of the Hockey India League (HIL), contributing to the growth and development of the competition and helping strengthen the profile of hockey in India.
FIH President Tayyab Ikram said in a statement: “On behalf of FIH, I am delighted to welcome JSW as an FIH Global Partner. This partnership marks an exciting new chapter in our shared ambition to take hockey to new heights and make our sport bigger, stronger and more accessible around the world.
“What makes JSW particularly special is its deep commitment to athletes. Supporting, motivating and standing behind athletes throughout their careers is at the heart of what JSW does. This is a noble cause and one that is very dear to me personally.”
Parth Jindal, Founder & Director of JSW Sports, added: “Sport has the power to shape individuals, build communities and inspire generations. At JSW, we believe in supporting the ecosystem around athletes and creating opportunities for them to perform at their best.
“Hockey has a special place in India’s sporting journey and our partnership with FIH gives us an opportunity to contribute to the sport on a global stage.”
Puneet Goenka, Gaurav Banerjee, Rahul Kanwal share views on TV ratings
Uday Shankar urges Indian M&E sector to help nation’s global narrative
At FICCI FRAMES ‘26, Vaz bats for more innovation, regulatory flexibility
India b’band base at 1.1bn in August, telecom subs cross 1.36bn
‘Ramayana’ makers unveil Yash’s Ravana look; MrBeast joins promos
ALCOA India seeks TRAI intervention on live TV streaming
India, Korea account for bulk of Asia video content spend: MPA
Korean sci-fi thriller ‘Hope’ to release in India on Oct 23
‘Bethlehem Kudumba Unit’ to stream on JioHotstar from Oct 2
Rajkummar Rao unveils special video ahead of ‘Prahaar’ trailer launch
Amitabh Bachchan praises Rohit Sharma on ‘KBC 18’ 


