Truecaller, the world’s leading spam and scam protection and detection platform, has launched the second edition of the Mobile Product Growth Trends Report 2022. The report leverages insights from Truecaller Verification SDK to provide an in-depth analysis of the growth trends of mobile users in Tier 1, Tier 2, and Tier 3 cities of India during 2022.

The report further highlights the factors driving user acquisition and engagement and provides insights into the growth trends shaping the digital ecosystem’s future.

The mobile industry in India has seen significant growth in recent years, and 2022 was no exception. As more and more people rely on smartphones for their everyday needs, it presents a lucrative opportunity for digital platforms to analyze the varying user influx and identify the underlying drivers, Truecaller said in a press statement.

Truecaller’s Mobile Product Growth Trends Report shares valuable insights about India’s top growth and adoption categories: Quick Commerce, FinTech, Fantasy Sports, Social and Content, Job Portals, and Online Travel Agencies.

“A frictionless user verification is the foundation to improving app adoption and driving user growth. Our Instant User Verification solution is based on this philosophy, helping customers with quick logins and checkouts on apps and digital storefronts.

“With this report, we want to extend our learnings to the product development community with critical app adoption insights and trends to help them chart out the next phase of product growth,” said Priyam Bose, Global Head, GTM & Developer Products, Truecaller for Business.

Highlights from the report include the following:

• In 2022, Quick Commerce was the topmost growth category (144 percent) due to a pandemic-induced behaviour surge; Job portals, the top growth category for 2021, faced pushback due to a flat job market.

• Quick Commerce contributed 72 percent of traffic in Tier 1 cities, with Sundays recording the highest user traffic.

• Social & Content apps saw a 112.64 percent growth rate, with Tier 2 cities bagging the top growth tier, driving new India’s growth story.

• Fantasy & Sports apps saw consistent growth, with IPL, Asia Cup, and ICC T20 Cricket World Cup contributing the most to the trend. The segment, which witnessed a growth of 71.50 percent in 2022, recorded the highest growth in Tier 2 cities.

• Across categories, Tier 2 cities saw the highest growth percentage, with cities such as Patna witnessing a 277.5 percent growth rate and Jaipur witnessing a growth rate of 275.7 percent. Top Tier 3 cities included Hisar and Mohali at 289 percent and 232 percent, respectively.

The Truecaller Growth Trends Report, first launched in 2022, provides business enablers with insight into the performance of different segments within the mobile app industry. The information provided in the report is the basis of an aggregate analysis done independently on user verification trends happening via Truecaller verification SDK.