Facebook rolled out a new feature with Spotify new music player - Indian Broadcasting World
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2 months ago 01:40:57pm

Facebook rolled out a new feature with Spotify new music player

New Delhi, 29-April-2021, By IBW Team

Facebook

Social media giant app Facebook is building on its partnership with Spotify, a music streaming app by creating the means to listen to full songs within the social media platform.

Facebook’s new feature will make it easier to never leave its app. The company has partnered with Spotify to offer a mini player for the News Feed that will allow you to play music and podcasts from within the Facebook app itself.

The user will be able to share audio content from Spotify to Facebook, and once on Facebook, the user can press play and listen to it even while scrolling.

The feature will be available on both iOS and Android devices in 27 markets, including the US, at first. The feature is said to roll out in more places in the coming months as per the reports.

The user will be able to see the mini-player on shared videos that have music in the background. There is a play button that will appear after the video finishes and users can play the song.

They can listen to the shared track on Facebook, and once it ends, Spotify will continue to play music on shuffle, as usual.

If someone is a free user, he/she will hear the ads, too. The ads will come directly from Spotify, but Facebook will get “limited data” about users trying the integration, including subscription type and metrics to assess the mini player’s performance.

Spotify has said that it won’t use this information to target ads, and listeners will have to consent to data sharing when they first start the player. Facebook has called the move a “natural next step” as part of its partnership with Spotify.

The companies had made a deal in 2019 to allow short music clips from Spotify to be posted on Facebook Stories. The announcement comes a week after Facebook revealed that they were adding the podcasts and live audio rooms to their platforms to rivalry fast-growing audio-based app Clubhouse.


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