Durga Puja, one of India’s most exuberant and dazzling festivals, is not only a time of celebration but also a unique opportunity for brands to connect with consumers.

Eveready Lighting, a rapidly growing business category of Eveready Industries India Limited (EIIL), has embraced this festive fervor with a range of innovative marketing activations across puja pandals in Kolkata, enhancing the joy of the season with their signature lighting products.

Setting the stage for a radiant Durga Puja, Eveready Lighting introduced its latest groundbreaking product, the “Eveready Instacharge Bulb,” on the bustling streets of Kolkata through creative marketing activities. To captivate consumers of all ages, the brand initiated a series of innovative marketing activations at various pandals, including Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club, to name just a few. One standout activity was the “human balloon activity” at the Golf Green Puja, which received an overwhelming response, especially from children, underscoring Eveready’s commitment to delivering reliable and fun lighting solutions, the company said in a press release.

Eveready Lighting also brought its marketing magic to key market areas in Kolkata, including Gariahat and New Market, as well as prominent malls like City Center, Southcity, Acropolis, and Quest with lookwalker activities and leaflet distribution. Additionally, the brand had a significant presence with a LED section, featuring a captivating 20-second TV ad to ensure that Eveready remained in the spotlight.

Not stopping there, Eveready Lighting introduced selfie zones at various locations, adding to the festive spirit and captivating the audience’s attention. This move reaffirmed the brand’s commitment to being synonymous with quality and brilliance.

Commenting on these innovative marketing activations, Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, expressed, “At Eveready Lighting, we continually strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Eveready Lighting’s spectacular marketing activations have undoubtedly illuminated Kolkata’s Durga Puja celebrations, leaving a lasting impression on festival-goers and reinforcing the brand’s dedication to providing high-quality lighting solutions. This festive season, they have truly brought a touch of brilliance to the City of Joy.