The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards, held  in Mumbai, highlighted and celebrated the rural advertising and digital marketing landscape.

The event, organized by Eggfirst, a prominent advertising and digital agency specializing in rural advertising, brought together over 500 industry leaders from more than 250 renowned brands for a transformative evening dedicated to exploring the vast potential, growth prospects and digital advertising avenues in rural India, a press release from Eggfirst stated.

A highlight of the event was the presence of Akash Jadhav and Santosh Jadhav, popular YouTube influencers known for their Indian Farmers channel, which boasts 18.2 million subscribers and serves as a valuable resource for millions of farmers across the country.

The conclave featured two insightful panel discussions: ‘Rural India ki Kahaani, Brands ki Zubaani’ and ‘Badhte Bharat ki Nayi Kahaani,’ where leaders from top-tier companies, including Bayer CropScience, Corteva, Fino Payments Bank, DeHaat, Ambuja Cement, Yes Bank, Del Monte, Parle, SBI General, and NABARD shared profound insights and experiences related to rural India.

Ravikant Banka, the conclave’s curator and the Founder and CEO of Eggfirst, expressed his enthusiasm, saying, “The response to the event has been absolutely exhilarating. Witnessing such a robust turnout of senior industry professionals at our event is nothing short of overwhelming. The wealth of knowledge that was shared and exchanged under one roof was genuinely phenomenal.”

The grand finale of the conclave was the awards ceremony, celebrating excellence in rural advertising, marketing and digital works. Notable winners included Fino, DeHaat, Ujjivan Small Finance Bank, Syngenta, and Corteva, who received gold trophies, while PNB Bank, ESAF Small Finance Bank, Simpolo, and Agrostar were honored with silver awards, and Greenstar, Tata Tiscon.

The event brought together delegates from rural tech startups, venture capital firms, FMCG giants, banks, government bodies, and agri-input companies who travelled from cities across India, underscoring the wide-reaching impact of the conclave.