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The official television broadcaster of the IPL 2023, Disney Star, has seen an increase in regional viewing of the premier tournament.
The Hindi Speaking Markets (HSM) had the biggest viewership in IPL history, with 20.4 crore fans tuning in for the first ten matches, a 29.5 percent increase over the previous edition.
According to the network, HSM also recorded 4,380 crore minutes of watch time, a 25 percent rise over the previous year. UP, Bihar, MP, Delhi, Rajasthan, Maharashtra, Punjab, and Haryana are important growing centers in HSM markets.
Apart from HSM, the South markets grew by 21 percent compared to the previous edition, with AP/Telangana experiencing a 33 percent increase in consumption and Karnataka experiencing a 30 percent increase, clocking 680 crore minutes for the first ten matches, the highest ever consumption (other than covid years) in IPL history.
