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Disney Star announced a diverse and robust sponsorship line-up for the ICC Women’s T20 World Cup, highlighting the increasing interest in women’s cricket, as reported by The Economic Times.
The company has secured partnerships with 14 sponsors across various sectors, including automotive, technology, and finance. Key sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, and Skechers.
“The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact,” said Ajit Varghese, Head of Network – Ad Sales at Disney Star.
The matches will be broadcast exclusively on the Disney Star Network and Disney+ Hotstar. The tournament will feature 10 teams competing in 23 matches over 17 days at two prominent venues in the UAE: the Dubai International Stadium and Sharjah Cricket Stadium. The significant involvement of sponsors underscores the recognition of the event’s value and the commitment of brands to support women’s sports.
