Star Sports and Disney+ Hotstar have announced plans to provide Indian Sign Language (ISL) interpretation and audio descriptive feeds for the upcoming ICC Men’s T20 World Cup in June.
Partnering with India Signing Hands (ISH), a Mumbai-based broadcast company, Disney Star aims to enhance the viewing experience for deaf and visually impaired cricket fans. This marks the first time such features will be available for live cricket commentary during a World Cup event, The Economic Times reported.
The announcement, made on Global Accessibility Awareness Day, underscores a significant step towards inclusivity in sports broadcasting. Alok Kejriwal, Founder and CEO of ISH News, expressed his enthusiasm, stating, “This collaboration is close to my heart since it makes the sport truly accessible and inclusive.”
Sajith Sivanandan, head of Disney+ Hotstar India, echoed the sentiment, emphasizing the platform’s commitment to ensuring that cricket remains accessible to all fans. These features will be available for India matches, as well as the semi-finals and finals of the T20 World Cup.
‘Punha Ekda…’ to stream on Ultra Jhakaas from Mar 19
Punjab unveils film promotion policy offering major subsidies
Prasar Bharati holds copyright over content, govt clarifies in Parliament
‘One Battle…’, ‘Sinners’, Marty…’, begin Mar15 Oscars quest
Choice International, CNBC-AWAAZ host ‘Nivesh Nirnay’ initiative in Vadodara
WION to host World PULSE forum in New Delhi
Sanjay Kapoor reflects on working with Prakash Jha in ‘Sankalp’
Disney reshapes entertainment leadership under Dana Walden
Prime Video, Hrithik Roshan team up again for comedy ‘Mess’ 

