Digit.in, the technology platform under the Times Network umbrella, has soared to the top of India’s tech news ecosystem, securing the No.1 position on ComScore with 10.1 million unique users in February 2025.
The achievement marks a significant milestone for Digit.in, which has not only outpaced established players like TOI Gadgets Now (9.1 million users), NDTV Gadgets 360 (6.5 million users), and 91Mobiles Tech (6.4 million users), but has also set a new benchmark for innovation and expertise in tech publishing, the tech news platform stated in a statement today.
Known for its sharp, reliable, and real-time tech insights, Digit.in has long been a go-to platform for millions of Indian consumers looking for trustworthy reviews and guidance on smartphones, PCs, televisions, and large home appliances. In recent times, it has doubled down on emerging fields such as Artificial Intelligence, ensuring readers stay ahead of the curve in a rapidly evolving tech landscape.
Digit.in’s growth story is not confined to its written content. The platform has also emerged as a powerhouse in digital video publishing. According to Playboard data, Digit recorded a whopping 4.24 million video views in February 2025, firmly securing the No.1 position among tech video publishers. This impressive performance placed it ahead of long-standing players like GizBot, MySmartPrice, NDTV Gadgets 360, and others. Furthermore, its strong social media presence, especially on Instagram where it amassed over 25 million views in the last three months, reflects the brand’s ability to engage with tech audiences across multiple platforms.
A key pillar behind Digit.in’s success is the famed Digit Test Labs — a facility that meticulously tests gadgets across more than 100 parameters. From performance benchmarks to real-world usability, Digit’s reviews are underpinned by deep technical evaluations, allowing consumers to make confident, well-informed buying decisions. Every score and recommendation comes from exhaustive testing, adding a layer of trust that few competitors can match.
In addition to its digital leadership, Digit continues to maintain a formidable presence in print. The Digit magazine, which reaches over 5.2 lakh readers every month, remains the most respected tech publication in India. With in-depth features, expert opinions, and exclusive interviews with industry leaders and innovators, the magazine complements Digit’s digital dominance by offering a holistic tech journalism experience.
What sets Digit apart is not just its wide reach, but the quality and depth of its content. With its stronghold across web, video, and print platforms, Digit has truly become an omni-channel leader in India’s tech media space. Looking forward, the platform plans to expand its state-of-the-art Test Labs to include a dedicated section for home appliance testing. This move will allow Digit to broaden its review categories and help consumers across an even wider range of product segments.
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