Two very different films released on OTT platforms on June 4 have collectively attracted over 9 million viewers within their first 24 hours, highlighting the growing diversity of audience preferences across streaming services.

According to a Chrome COTT press release, ‘Dhurandhar: The Revenge’ on JioHotstar and ‘Maa Behen’ on Netflix recorded a combined 9.03 million viewers on their opening day, making June 4 one of the stronger OTT release days of the year.

Leading the numbers was ‘Dhurandhar: The Revenge’, which debuted on JioHotstar and garnered 6.45 million viewers within 24 hours of release. Directed by Aditya Dhar, the espionage action thriller stars Ranveer Singh as undercover operative Jaskirat Singh Rangi, alongside Sanjay Dutt, R. Madhavan and Arjun Rampal.

The film’s audience skewed heavily towards male viewers, who accounted for 4.25 million of the total viewership, while female viewers contributed 2.20 million. The performance reflects the strong appeal of large-scale action and thriller content among streaming audiences.

Demographic	Viewers (Mn)
Male	4.25
Female	2.20
Total	6.45

Geographically, Maharashtra emerged as the film’s biggest market with 1.04 million viewers, followed closely by Uttar Pradesh at 0.97 million and Delhi NCR at 0.70 million. Rajasthan and Punjab contributed 0.51 million and 0.45 million viewers respectively, while the remaining 2.77 million viewers came from other regions across the country, underlining the film’s nationwide reach.

Meanwhile, Netflix’s ‘Maa Behen’ recorded 2.58 million viewers on its first day. Directed by Suresh Triveni and starring Madhuri Dixit and Triptii Dimri, the black comedy thriller revolves around a mother and her estranged daughters who find themselves trying to cover up a crime in a closely-knit neighbourhood.

State	Viewers (Mn)
Maharashtra	1.04
Uttar Pradesh	0.97
Delhi NCR	0.70
Rajasthan	0.51
Punjab	0.45
Others	2.77
Total	6.45

Unlike ‘Dhurandhar’, ‘Maa Behen’ witnessed a female-dominated audience profile. Female viewers accounted for 1.46 million viewers, surpassing the 1.11 million male viewers who watched the film during its first 24 hours. The trend suggests strong engagement among women audiences for character-driven stories and dark comedy narratives.

Maharashtra once again led the viewership chart for the title with 0.45 million viewers, followed by Uttar Pradesh with 0.33 million and Delhi NCR with 0.25 million. Bihar and West Bengal contributed 0.20 million and 0.18 million viewers respectively, while audiences from other states added another 1.17 million viewers.

Demographic	Viewers (Mn)
Male	1.11
Female	1.46
Total	2.58

Commenting on the performance, Dr. Pooja Shrivastava, Group Head – Data Sciences at Chrome DM, said the June 4 figures offer an interesting insight into how audiences are segmenting based on content preferences. She noted that while ‘Dhurandhar: The Revenge’ benefited from the momentum of a theatrical blockbuster making its digital debut, ‘Maa Behen’ demonstrated the strength of female-focused, character-led storytelling on OTT platforms.

Chrome COTT said the findings are based on content consumption measured within 24 hours of release across India. The platform tracks actual OTT consumption and includes viewership generated through password sharing among subscribers.

State	Viewers (Mn)
Maharashtra	0.45
Uttar Pradesh	0.33
Delhi NCR	0.25
Bihar	0.20
West Bengal	0.18
Others	1.17
Total	2.58

Chrome COTT is a media and advertising effectiveness platform that focuses on OTT audience measurement, content performance benchmarking and digital viewership analytics. Its parent company, ChromeDM, specialises in media effectiveness, creative analytics and brand performance measurement across India’s broadcast and digital ecosystem.