India’s data center industry is poised for a sustained period of growth, driven by a diverse range of consumer and demographic trends, says Nxtra by Airtel, the data center subsidiary of Bharti Airtel, India’s premier communications solutions provider, in association with JLL India, the country’s largest real estate consultancy and professional services firm.

The launch of a joint study – ‘Data Centres: The building blocks of the digital revolution in India’, projects that the expansion of the Indian data center industry will be supported by the accelerated adoption of digital infrastructure led by the pandemic, rising digital usage, cloud consumption, and the national 5G rollout.

According to Nxtra by Airtel and JLL analysis, much of the industry growth will center around Mumbai and Chennai due to their business and infrastructure advantages, strategic location, and cable landing stations that are well-positioned to support and enable the growth of data centres across India, the company said in a statement.

Further, the study also shows that the convergence of data protection, strong demand from cloud players, migration from captive to cloud, industry-friendly regulations, government’s digital initiatives, and investments will spearhead the ongoing growth of the data centre industry in India, the company added.