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Cricket stars, film celebrities and digital creators continued to drive conversations across social platforms in India, according to the latest India Weekly Social Scorecard released by Comscore for the period between December 15 and December 21, 2025.
The data highlights how sports, entertainment and influencer-led content remained at the centre of online engagement during the week.
On individual platforms, Instagram saw Indian cricketer Hardik Pandya emerge as the most engaging account, generating over 6.66 million total actions. On Facebook, Kolkata Knight Riders led the charts with more than 1.68 million actions, reflecting the sustained popularity of IPL franchises even outside the tournament season. On X (formerly Twitter), Prime Minister Narendra Modi topped the list with 204,806 actions, underlining his consistent presence in political and public discourse online. YouTube, meanwhile, recorded a significant spike for Indus Valley Bio Organic India, which garnered over 87 million video views during the week.
In terms of overall brand performance, Chennai Super Kings ranked as India’s top brand of the week with 38.56 million actions, narrowly ahead of the Indian Cricket Team at 38.43 million. Royal Challengers Bangalore followed closely with 37.26 million actions, reinforcing the dominance of cricket-led brands on social media. Entertainment-led digital publishers also featured strongly, with InstantBollywood and RVCJ Media rounding off the top five.
The influencer rankings were led by Prime Minister Narendra Modi, who topped the chart with nearly 24.91 million actions across platforms. Content creator Elvish Yadav secured the second position with over 9.31 million actions, followed by actor Kartik Aaryan at 8.83 million. Cricketers Hardik Pandya and Smriti Mandhana completed the top five, reflecting the strong overlap between sports fandom and influencer engagement in India.
Brand-influencer collaborations also saw notable traction during the week. Lifestyle Stores emerged as the top sponsor by associating with actor Pooja Hegde, generating over 222,000 actions. Kissan India followed with its collaboration with Bhuvan Bam, while Instamart’s association with Mithila Palkar secured the third spot. The same names featured in the list of top sponsored influencers, indicating effective alignment between brands and personalities that resonate with their target audiences.
The weekly scorecard once again highlights the scale and diversity of India’s digital ecosystem, where cricket, entertainment and influencer marketing continue to shape audience engagement across social platforms. As Comscore notes, these figures may continue to grow over time as content continues to accumulate interactions.
