Marking the birth anniversary of BR Ambedkar, India’s Congress party on Wednesday released a vision document for its digital media platform ‘Inc TV’ that will formally be launched on April 24 to help spread its message directly to people.

Addressing a joint press conference, Leader of Opposition in India’s Upper House of parliament or Rajya Sabha Mallikarjun Kharge and party chief spokesperson Randeep Surjewala said the platform will be formally launched on ‘Panchayati Raj Day’ and will help raise the voice of the downtrodden and oppressed sections of the society, a PTI report from new Delhi stated.

Surjewala said the digital platform will air eight hours of live programming from April 24, but will not be on a satellite or be streamed on the Internet like an OTT platform.

Initially, the language used will only be Hindi and English, but may be expanded in regional languages too.

He clarified that the digital project would be headed by a journalist and would help put forth the views of all sections of the society that are currently not being shown.

Kharge said the Constitution of India is good but Prime Minister Narendra Modi is trying to spread his own ideology.

Surjewala said the Congress’ new initiative will help break the shackles of slavery in the media and put an end to worshipping of one individual.

The Congress has been accusing the mainstream media of not showing their views, alleging that the media sector is only showing the government picture.

“The INC TV digital media is a small beginning to break the shackles of slavery, which is against the thinking of Mahatma Gandhi,” Surjewala told reporters.

He said the whole idea behind the digital TV concept is to have dissemination of views and opinions of different sections of the society, especially that of the poor and oppressed classes.

“The idea is that different shades of opinion must be placed on the table, as ‘one size fits all’ does not suit everyone and works in a diverse country like ours. This is not for eulogising or celebrating one person or ideology,” he said.

The platform is an attempt to help the party convey its message to the people directly and raise issues of importance, he said.

However, it was not clarified how the digital initiative would be delivered if it would not use the satellite or Internet for streaming.