Global media measurement and analytics leader Comscore has announced the appointment of Vivek Jaiswal as its new Country Manager for the Asia-Pacific (APAC) region. In his new role, Jaiswal will be responsible for spearheading Comscore’s strategic initiatives across the region, driving innovation in cross-platform audience measurement, and strengthening the company’s partnerships with brands, agencies, and publishers.

According to a Comscore press release, Jaiswal brings over 12 years of experience across SaaS, business information services, and enterprise sales. He has built strong expertise in client relationship management, consultative selling, and developing data-driven solutions to address market challenges. Since joining Comscore in 2022 as Sales Director, Jaiswal has played a key role in expanding the company’s presence and driving growth among major clients in the APAC market.

Before joining Comscore, Jaiswal held significant commercial positions at Dun & Bradstreet, Standard Chartered, and Kotak Mahindra Bank, where he focused on helping clients harness actionable insights to improve business performance.

“It’s an honour to take on this new role at Comscore,” said Vivek Jaiswal. “I look forward to working closely with our clients and partners across the region to deliver actionable insights and trusted measurement solutions that support smarter decision-making and stronger outcomes. APAC is an incredibly dynamic market, and I’m excited to help drive Comscore’s growth here.”

Alejandro Fosk, Executive Vice President, International at Comscore, expressed confidence in Jaiswal’s appointment, stating, “Vivek’s deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment.”

Comscore said that Jaiswal’s elevation underscores its ongoing commitment to strengthening audience measurement and deepening its footprint in India and the broader APAC region. The company aims to ensure that advertisers, agencies, and publishers continue to have access to credible data and insights necessary for making informed decisions in today’s complex media ecosystem.