Colors launches new show ‘Muskuraane Ki Vajah Tum Ho’

The Indian pay television GEC channel Colors TV is all set to launch its new family drama show, ‘Muskuraane Ki Vajah Tum Ho’.

The story of one strong-willed woman – Katha, who takes a bold step of embracing motherhood while dissuading all social norms.

Backed by Satori Media, the show will feature debutant Tanvi Malhara as the protagonist Katha, whereas actor Kunal Jaisingh will essay the role of Kabir.

Commenting on the new show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Raising a child independently in our society comes with its own set of challenges. Our new show ‘Muskuraane Ki Vajah Tum Ho’ not only highlights them but also etches a beautiful story of Katha who takes the brave step of shattering the prejudices. The show is a blend of various emotions, be it courage, love, or joy while showcasing Katha’s gripping journey.”

‘Muskuraane Ki Vajah Tum Ho’ will premiere on June 1, 2022, at 8:30 PM and air every Monday to Friday, only on COLORS.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Colors launches new show ‘Muskuraane Ki Vajah Tum Ho’

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