Step into the vibrant heart of Gujarat with COLORS Gujarati, as the channel brings audiences a new era of entertainment under the banner ‘Assal Gujarati Nu Assal Entertainment.’ With a fresh brand identity and the launch of two innovative shows, COLORS Gujarati is set to redefine television viewing experiences for its audience.

To mark this new chapter, COLORS Gujarati introduces an anthem titled ‘Rangaara,’ featuring popular artists Aditya Gadhvi, Falguni Pathak, Achint Thakkar, and Saumya Joshi. This anthem beautifully encapsulates the essence and spirit of Gujarat, resonating deeply with the region’s cultural roots.

‘Shyam Dhun Lagi Re’ premiering on July 29 at 7:30 pm, is a semi-mythological drama that traces the life of Adi Kavi Narsinh Mehta and his devotion to Lord Krishna. This captivating narrative features an ensemble cast including: Neelu Vaghela, Krishna Bhardwaj, Paresh Bhatt, Hitu Kanodia.

The show promises to bring the story alive through the evocative power of music, led by esteemed singer Parthiv Gohil. Audiences will experience ‘Bhakt Ki Kahani Krishna Ki Zubani,’ a journey of love and devotion.

‘United State of Gujarat’ also premiering on July 29 at 8:00 pm, takes viewers on a whirlwind journey across the culturally rich and diverse regions of Gujarat. The show features Siddharth Randeria, Raj Anadkat, Sana Amin Sheikh, Ragini Shah.

The show follows Kay (Sana Amin Sheikh) on a heartfelt quest to discover her roots, reuniting with her mother Yamuna (Ami Trivedi) and her grandmother Baa (Ragini Shah). This journey blends tradition with emotion, capturing the essence of ‘Vatt Thi Gujarati’ (born in Gujarat) versus ‘Dil Thi Gujarati’ (heart that beats for Gujarat).

Featuring stellar performances by Apara Mehta, Vandana Vithalani, and others, ‘United State of Gujarat’ promises laughter, drama, and heartwarming moments that will resonate with viewers.

With enhanced production values and a stellar lineup of actors, COLORS Gujarati is set to revolutionize Gujarati entertainment. The new shows seamlessly integrate with the rich traditions and vibrant culture of Gujarat, offering stories that engage and inspire.

Aman Srivastava, Head of Marketing at COLORS Gujarati, expressed excitement about the new offerings, stating, “We are thrilled to bring this exciting era to fans in the country. Through our innovative approach and engaging content, we are confident that our viewers will embrace and celebrate ‘Assal Gujarati Nu Assal Entertainment’.”

Stay tuned to COLORS Gujarati for the premiere of ‘Shyam Dhun Lagi Re’ at 7:30 pm and ‘United State of Gujarat’ at 8:00 pm on July 29, 2024. Join the journey of exploring Gujarat’s rich heritage and contemporary narratives, exclusively on COLORS Gujarati.