COLORS, Balaji Telefilms partner for ‘Bekaaboo’
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1 year ago 03:22:39pm Television

COLORS, Balaji Telefilms partner for ‘Bekaaboo’

New Delhi, 10-March-2023, By IBW Team

COLORS, Balaji Telefilms partner for ‘Bekaaboo’

It is said that with great power comes great responsibility and that if it falls into the hands of the wrong people, the fate of the world as we know it is jeopardized.

Based on this sentiment, COLORS’ new show ‘Bekaaboo’ tells the story of two mystical beings at odds in the ultimate battle to rule over and protect the multiverse.

After pioneering fantasy fiction on television, two of the entertainment industry’s most powerful creative forces, COLORS, and Balaji Telefilms have teamed up once more for a battle between divine and dark forces.

The fantasy drama, starring Shalin Bhanot, Eisha Singh, and Monalisa as rakshas, part, and an antagonist, follows the journey of a pair and rakshas who share an ancestral enmity but unexpectedly fall in love. Popular actors Zain Imam and Shivangi Joshi also play pivotal roles in the show.

‘Bekaaboo,’ packed with the best VFX and produced by Ekta Kapoor’s Balaji Telefilms, premieres on March 18th and airs every Saturday and Sunday at 9:00 PM, only on COLORS.

Talking about the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “At COLORS, we take great pride in providing a wide variety of stories, content, and characters to our audience. Our commitment to fostering a creative ecosystem for the fantasy fiction genre has resulted in unparalleled popularity.

“Partnering with Ekta Kapoor, who has excelled in the art of fantasy fiction genre and storytelling is always an enriching experience for us and we cherish our long-term relationship that has only become stronger over the years,” Sharma said.

Producer Ekta Kapoor said, “Balaji Telefilms is proud of creating a unique and distinct multiverse of mystical characters, particularly in the fantasy genre. Our latest offering, Bekaaboo, revolves around the mystical clans of pari and rakshas, caught in a battle between supremacy over the multiverse and their love.

“Our previous collaborations in the fantasy genre with COLORS have been both successful and well-received by audiences, inspiring us to push the boundaries of storytelling. We are grateful to the channel for providing us with a wide canvas to innovate with and for being a platform for our imagination. We are thrilled to present a visually stunning world of pari and rakshas in Bekaaboo,” Kapoor said.  


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