India’s youngest media and entertainment conglomerate, Viacom18 has constantly challenged itself by delivering innovative and category pioneering content experiences. With a vision to create a future-ready digital business, the network has been at the forefront of digital convergence with its products and content offerings.

Colors are set to premiere the ‘Bigg Boss’ S16 on October 1. The show will air on weekdays at 10 pm and 9.30 pm on the weekends.

Until now, ‘BIGG BOSS’ has essayed the role of a taskmaster, supporter, philosopher, and ultimate entertainer. For the first time, the master of the house ‘BIGG BOSS’ will be stepping into the game in a never-seen-before avatar and challenging the contestants with a playbook of 15 seasons.

As per the press release, the 16th season will crack another big first with an ‘Interactive India’ episode, through which the viewers will get the opportunity to engage and connect with housemates every week.

Produced by Endemol Shine India, ‘Bigg Boss Season 16’ with Special Partner Ching’s Schezwan Chutney, Make-up Partner MyGlamm and Taste partner Priya Gold Hunk will premiere on October 1 at 9:30 pm on Colors and Voot.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. A spectacular marvel from our plethora of diverse content, this most anticipated show brings a massive dose of entertainment to our viewers. Extending engagement across all platforms, the show offers a great canvas for advertisers to connect with their target audience. After the grand success of Khatron Ke Khiladi, we aim to keep the entertainment quotient high with an unprecedented season of Bigg Boss.”

She added, “We are delighted to welcome onboard our special partner Ching’s Schezwan Chutney, Make-up Partner MyGlamm, Taste Partner Priya Gold Hunk, Garnier Men, and Hershey’s kisses as Associate Partners and look forward to yet another outstanding season. With this exciting new theme, we are certain that this unpredictable season will keep the viewers enthralled.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “15 years back, Bigg Boss revolutionized the world of entertainment by introducing Indian households to captive reality. Since then, this show has empowered us to experiment, grow, innovate, and unlock an entirely new level of entertainment. With the theme ‘Game badlega, kyunki ab Bigg Boss khelega’, the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them and they’ll get to know the rest of them very soon. We are elated to have Salman Khan bring his star power and a sense of justice to the show once again.”

Rishi Negi, the CEO, Endemol Shine India, said, “The Bigg Boss of reality shows is back with the 16th season. Our endeavor at Endemol Shine India has been to consistently evolve, reinvent and, revolutionize the format of the show and upping the game, season by season. This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss not playing by the rules. The diverse mix of contestants will enhance the entertainment flavor as they compete against each other while courting favor of their fellow contestants and audience. We look forward to a great season with the one-and-only Dabangg-host Salman Khan.”

Salman Khan said, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants, and the innovative themes undoubtedly make the journey truly special. The 16th season is set to be even more exciting with the theme, ‘Game badlega, kyunki ab BIGG BOSS khud khelega’ and will open a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.”

For this season, the channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital, and cinema. On television, the campaign will establish the theme, ‘Game badlega kyunki ab BIGG BOSS khud khelega’ of the season through four unique promos that will be aired on network and non-network television channels across Hindi News, Hindi Movies, Hindi Music, and regional genres.