‘Coke Studio Bharat’ S2 focusses on regional music
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2 weeks ago 06:00:09am Television

‘Coke Studio Bharat’ S2 focusses on regional music

New Delhi, 09-February-2024, By IBW Team

‘Coke Studio Bharat’ S2 focusses on regional music

Coke Studio Bharat gears up for the highly anticipated Season 2 launch on February 9, 2024, following the international success of its debut season. With the theme of ‘Apna Sunao,’ the new season aims to empower voices from India’s heartland on a global stage.

Creative architect Ankur Tewari leads the stellar team, including prominent figures like Swanand Kirkire, Kausar Munir, and KJ Singh. The lineup features a fusion of established and emerging talents, promising a diverse musical experience.

Breaking away from the traditional studio setting, Season 2 introduces individual storylines for each musical symphony, incorporating visual storytelling across diverse traditions. The season’s thematic exploration spans Marathi, Kumaoni, Punjabi, and Hindi traditions.

Ankur Tewari expresses excitement, stating, ‘Let the music speak, weaving together the rich threads of our cultural mosaic. Get ready for another season filled with soulful tunes and vibrant melodies!’

Coca-Cola India‘s Vice President of Marketing, Arnab Roy, emphasizes the celebration of regional music and provides a platform for emerging artists. Universal Music India, the executive producer, aims to elevate creativity and consistency in music and artistry.

Listeners can tune in across various audio OTT platforms, with the first song, ‘Magic’ by Diljit Dosanjh, going live on February 9. The Coke Studio Hub offers exclusive content, behind-the-scenes visuals, and engagement-led activities for fans.

Join the celebration by scanning the QR code on a Coca-Cola pack and be part of amplifying the musical celebration nationwide.


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