CNN-News18's new campaign highlights year-long dominance at No.1 Spot
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9 months ago 01:48:32pm Television

CNN-News18’s new campaign highlights year-long dominance at No.1 Spot

New Delhi, August 23 2023, By IBW Team

year-long dominance

CNN-News18 India launched a multimedia campaign on Wednesday to highlight its year-long dominance in English news viewership.

The English news channel announced its leadership in the genre with a page-one ad in all editions of The Economic Times. The multimedia campaign is now live on digital platforms, including social media, and is being heavily promoted on trade media platforms.

The campaign, which debuted in The Economic Times, emphasizes CNN-News18’s comprehensive, year-long lead over its key competitors on TV and digital.

According to TV data, CNN-News18 has a 35.3 percent market share, which is significantly higher than Republic TV and Times Now.

CNN-News18 is the undisputed leader in the English news segment, with Republic TV at 29.6 percent and Times Now at 23.5 percent market share.

On YouTube, CNN-News18 has 1.4 billion views, surpassing Times Now and Republic TV, which have 795 million and 226 million views, respectively.

Furthermore, the channel performed admirably on Facebook, garnering 787 million views. While Times Now maintained a second place on Facebook with 731 million views, Republic trailed far behind with 66 million views.

The high-decibel campaign, with sharp copy and a bold visual, breaks the category code to drive home the message and reinforces News18’s No. 1 position in terms of viewership among its competitors.

CNN-News18 has consistently led the way in the English news genre since BARC resumed news channel ratings in March 2022. CNN-News18, with its growing viewership and impactful presentation of prime-time anchors such as Zakka Jacob, Anand Narasimhan, and Shivani Gupta, is poised not only to expand its market share but also to enhance its brand image and establish stronger ties with advertisers.


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