CNN-News18 has once again asserted its dominance in the media landscape, commanding a staggering 72% lead over its closest competitor, Times Now, during the crucial second phase of the Lok Sabha Elections held on April 26.
According to the latest data released by the Broadcast Audience Research Council (BARC, CNN-News18 emerged as the unequivocal frontrunner in capturing the attention of viewers nationwide, clinching an impressive 38.8 percent market share.
This remarkable achievement underscores the channel’s unwavering commitment to delivering comprehensive and insightful election coverage tailored to meet the demands of its discerning audience.
The stellar performance of CNN-News18 can be attributed to its stellar lineup of seasoned news anchors including Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar, who ensured that viewers were kept abreast of the latest developments with accuracy and precision. With an extensive network of reporters stationed across key states undergoing polls, CNN-News18 provided unparalleled access to ground realities, offering viewers a panoramic view of the electoral landscape.
Speaking on the channel’s exceptional performance, Zakka Jacob, Managing Editor of CNN-News18, remarked, “CNN-News18’s leadership in the second phase of elections reaffirms our commitment to nuanced journalism over sensationalism. As the trusted source of information for our viewers, we are humbled by their continued support and confidence in our brand.”
Echoing similar sentiments, Smriti Mehra, CEO – English News, Network18, expressed her delight at the channel’s stellar performance, emphasizing the enduring appeal of CNN-News18’s impactful journalism and broad audience base. She noted, “This success not only underscores our commitment to delivering outstanding news coverage but also boosts advertiser interest, highlighting the impactful journalism and broad audience appeal that define our platform.”
With the election fervor set to escalate in the ensuing weeks, CNN-News18 remains poised to uphold its legacy of excellence, providing viewers with unparalleled coverage and analysis as the nation awaits the outcome of this historic electoral exercise.
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