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CNN-News18 and Federal Bank have embarked on a groundbreaking partnership to introduce the CNN-News18 & Federal Bank Prime Time Studio, setting a new benchmark in primetime news broadcasting in India.
The newly launched studio, debuting on April 25, 2024, will broadcast live on weekdays from 6 pm to 10 pm, offering viewers a captivating lineup of primetime shows. Anchored by esteemed journalists, the studio will feature programs such as ‘Plain Speak’ with Shivani Gupta, ‘The Hard Facts’ with Rahul Shivshankar, ‘The Right Stand’ with Anand Narasimhan, and ‘Brass Tacks’ with Zakka Jacob.
Equipped with state-of-the-art technology, augmented reality, and immersive visuals, the CNN-News18 & Federal Bank Prime Time Studio promises an enriching and unparalleled viewing experience for its audience.
Commenting on the collaboration, Smriti Mehra, CEO – English News, Network18, expressed enthusiasm about the milestone, highlighting the studio’s commitment to delivering cutting-edge news content amid India’s Lok Sabha polls.
Zakka Jacob, Managing Editor of CNN-News18, emphasized the pivotal role of news channels during India’s 2024 General Elections, underscoring the partnership’s significance in delivering timely and engaging news coverage.
M V S Murthy, Chief Marketing Officer of Federal Bank, echoed the sentiment, stating the partnership’s proud moment in co-creating the Prime Time Studio for India’s leading anchors. He emphasized the studio’s potential impact during the election season, given the channel’s credibility and the audience’s demand for comprehensive news coverage.
Renowned for its unwavering commitment to delivering impactful news, CNN-News18 adopts the philosophy of being ‘On Your Side,’ ensuring viewers remain central to the discourse shaping their present and future.
With an impressive viewership record, CNN-News18 has maintained its position as the number one channel in the English news genre for over 108 consecutive weeks*, dominating the crucial primetime slot and providing insightful news analysis during pivotal hours.
Beginning April 25th, viewers can tune in to the CNN-News18 & Federal Bank Prime Time Studio live on weekdays from 6 pm to 10 pm exclusively on CNN-News18.
