CNN-News18 & Federal Bank collaborate to launch prime time studio, redefining news broadcasting

CNN-News18 and Federal Bank have embarked on a groundbreaking partnership to introduce the CNN-News18 & Federal Bank Prime Time Studio, setting a new benchmark in primetime news broadcasting in India.

The newly launched studio, debuting on April 25, 2024, will broadcast live on weekdays from 6 pm to 10 pm, offering viewers a captivating lineup of primetime shows. Anchored by esteemed journalists, the studio will feature programs such as ‘Plain Speak’ with Shivani Gupta, ‘The Hard Facts’ with Rahul Shivshankar, ‘The Right Stand’ with Anand Narasimhan, and ‘Brass Tacks’ with Zakka Jacob.

Equipped with state-of-the-art technology, augmented reality, and immersive visuals, the CNN-News18 & Federal Bank Prime Time Studio promises an enriching and unparalleled viewing experience for its audience.

Commenting on the collaboration, Smriti Mehra, CEO – English News, Network18, expressed enthusiasm about the milestone, highlighting the studio’s commitment to delivering cutting-edge news content amid India’s Lok Sabha polls.

Zakka Jacob, Managing Editor of CNN-News18, emphasized the pivotal role of news channels during India’s 2024 General Elections, underscoring the partnership’s significance in delivering timely and engaging news coverage.

M V S Murthy, Chief Marketing Officer of Federal Bank, echoed the sentiment, stating the partnership’s proud moment in co-creating the Prime Time Studio for India’s leading anchors. He emphasized the studio’s potential impact during the election season, given the channel’s credibility and the audience’s demand for comprehensive news coverage.

Renowned for its unwavering commitment to delivering impactful news, CNN-News18 adopts the philosophy of being ‘On Your Side,’ ensuring viewers remain central to the discourse shaping their present and future.

With an impressive viewership record, CNN-News18 has maintained its position as the number one channel in the English news genre for over 108 consecutive weeks*, dominating the crucial primetime slot and providing insightful news analysis during pivotal hours.

Beginning April 25th, viewers can tune in to the CNN-News18 & Federal Bank Prime Time Studio live on weekdays from 6 pm to 10 pm exclusively on CNN-News18.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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CNN-News18 & Federal Bank collaborate to launch prime time studio, redefining news broadcasting

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