In the latest data unveiled by the Broadcast Audience Research Council (BARC), CNN-News18 has reaffirmed its position as the frontrunner in the English news genre, showcasing an exceptional performance during the ongoing election season, the news network said.
Surpassing all competitors, the channel secured an impressive market share of 50.3 percent, outshining the combined market share of its rivals.
The rankings, according to a media statement from CNN-News18, reveal Times Now securing the second spot with a market share of 22.3 percent, followed by Republic TV at 20.8 percent and India Today TV at 6.6 percent. (Source: BARC India | Market: 10L+ | Target Group: 15-30 ABC | Period: Week 18’24, (06:00 – 24:00 Hr) | Market Share % | Top 4 channels considered)
CNN-News18’s commanding lead can be attributed to its compelling election programming, delivering precise and up-to-date information to viewers. With renowned news anchors such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Palki Sharma, the channel provided comprehensive coverage of crucial election issues. Utilizing its extensive network of reporters across the nation, CNN-News18 ensured thorough reporting on diverse electoral matters.
The channel’s presentation, complemented by engaging graphics and insightful explainers, played a pivotal role in simplifying complex trends and data, thereby enhancing accessibility for the audience.
CNN-News18’s dominance in the BARC ratings underscores its commitment to delivering accurate, insightful, and engaging news content, solidifying its status as the preferred choice for viewers during crucial events like elections, the statement added.
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