CNBC-TV18, a business news channel, is expanding its brand coverage with the launch of CNBC-TV18 Next Gen, a sub-brand. The platform emphasizes its goal of giving information and inspiration to the new generation of Indians who will be future decision-makers.

According to the channel, CNBC-TV18 Next Gen is the first major media outlet to devote a platform to Generation Z, which was presented with a grand virtual launch on April 6, 2023.

The debut included a one-of-a-kind Instagram Live Marathon, with several lifestyle influencers and artists going live on the new page, followed by Shereen Bhan herself going live for a quick take on “Why CNBC-TV18 Next Gen”.

The new platform will include a standalone content platform, a dedicated Instagram profile, and a YouTube playlist, all of which will serve as the destination for GenZ content.

The sub-brand offers information and inspiration on a variety of subjects, including personal technology, mental health, jobs and careers, and lifestyle and travel.

Several influencers attended the virtual launch, including Ritvi Shah, a fashion influencer, Shivani Bafna, an NRI lifestyle influencer, Niki Mehra Madan, a content creator and mental health advocate, Roshni Chopra, an ex-actor and now full-time creator, Rajan Batra, lead singer of The Yellow Diary, Tejas Patil, a personal tech expert and Abhinav Bindra, an Olympic gold medalist.

Shereen Bhan, Managing Editor, CNBC-TV18 said in a statement, “CNBC-TV18 has stood for providing credible, actionable information for its viewers for over two decades. As India ushers in an era of new savers and investors, CNBTV18 is ready to be a one-stop destination to address the needs of the young aspirational Indian. From personal finance & investing to tech & entrepreneurship, careers, gadgets, travel, food, and fashion, our brand-new offering, “CNBC-TV18 Next Gen, is dedicated to the young Indian.”

Smriti Mehra, CEO, of Business News, Network18 said, “As per recent surveys, the younger generation under the age of 25, or GenZ, is going to have the highest purchasing power. Also, 75 percent of the GenZ are going to prefer a better quality of life and work-life balance over money in the bank.

“CNBC-TV18, in its two decades of legacy, has always elevated the lifestyles and aspirations of its viewers and we are committed to doing the same for the next generation also. Moreover, as more and more brands target GenZs, CNBC-TV18 Next Gen is a rightly placed sub-brand at the right time for brands to create meaningful content with the credibility of CNBC-TV18 and target this audience base.”