Chrome DM has unveiled the Top 5 English News Channels in India, based on their primetime viewership data from 9 p.m. to 10 p.m. on Thursday, July 20, 2023.

This release of real-time viewership trends is groundbreaking for advertisers and marketers, as it equips them to make data-driven decisions for their campaigns.

According to a press release, the data, compiled by industry-leading research firm Chrome DM, highlights a significant surge in Average Concurrent Views (ACV) for the top 5 English news channels during this crucial primetime hour. This underscores the growing importance of television as a reliable medium for news consumption.

The meticulously analyzed and verified ACV data offers advertisers valuable insights into viewership patterns and channel preferences during this critical slot. Armed with this information, marketers can tailor their ad campaigns to target specific audiences, ensuring maximum reach and impact.

The analysis identifies the top 5 English news channels as India Today, CNN News18, Republic World, Wion, and Times Now. Chrome DM’s state-of-the-art data collection techniques and advanced analytics measured the average number of simultaneous viewers across these channels during the specified time frame.

The results show a clear audience skew towards NCCS 15+ ABC Urban viewers across these channels during the peak prime hour of 9 PM to 10 PM.

These average concurrent views offer advertisers valuable insights to make informed decisions about their advertising strategies. By understanding the audience engagement and reach of each channel during this crucial time slot, advertisers can effectively plan and optimize their campaigns for maximum visibility and impact.

Leveraging this data, advertisers and media agencies can evaluate the performance of different English news channels and identify those that align with their campaign objectives and target audience. This valuable information enables advertisers to strategically allocate their advertising budgets, ensuring maximum ROI and meaningful brand awareness.

Based on the data from COTT for News, captured on July 20, 2023, during the 9 PM to 10 PM slot, India Today had 17,720 average concurrent views across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS, and Linux, YouTube, browsers, etc.) and Smartphones (YouTube, OTT, native apps, browsers, etc.). CNN News18 had 12,792 average concurrent views, while Republic World, Wion, and Times Now had 6,707, 4,066, and 1,823 average concurrent views, respectively.

Chrome DM is dedicated to delivering accurate and comprehensive media analytics that empower publishers, advertisers, and media professionals to make informed decisions. The release of average concurrent viewers for the top 5 English news channels is part of ongoing efforts to provide actionable insights and contribute to the growth and success of the media industry.