Sony MAX

Sony MAX rolls out campaign ahead of ‘Laalo’ TV premiere

Sony MAX has launched an experiential on-ground campaign in Mumbai to build anticipation around the World Television Premiere of ‘Laalo’, scheduled to air on May 17 at 1pm. As part of the activation, the channel transformed an autorickshaw into a moving “comfort zone” near a Krishna Temple in Mumbai, creating an emotionally driven experience ...


Shekhar Suman

Shekhar Suman returns to late-night format with ‘Shekhar Tonite’

Shekhar Suman is making a return to the late-night conversation format with his new digital show ‘Shekhar Tonite’, nearly 14 years after stepping away from the space that once made him one of Indian television’s most recognisable hosts. The show is set to premiere on May 15, 2026, with new episodes releasing every Friday on his YouTube channel. ...