GECs - Indian Broadcasting World

Telugu ZEE5 celebrates Sankranti with Manchu Manoj-led festive brand film

Telugu ZEE5 has unveiled a special Sankranti brand film featuring Manchu Manoj, reinforcing the platform’s commitment to delivering culturally rooted entertainment for Telugu audiences. Built around the line ‘Mana Pandaga, Mana Entertainment, Mana Telugu ZEE5’, the campaign taps into the festive spirit of...

Tamil ZEE5 sharpens thriller focus with strong 2026 slate

Tamil ZEE5 has entered 2026 with a clearly defined programming strategy, placing thrillers and high-engagement entertainment at the centre of its content roadmap. The platform has unveiled a packed lineup of films and original series, alongside a festive Pongal brand campaign, as it looks to deepen viewer engagement amid rising competition in th...

‘Kyunki Saas Bhi Kabhi Bahu Thi’ hits 2000 episodes, 25 years

‘Kyunki Saas Bhi Kabhi Bahu Thi…’, one of Indian television’s most influential and enduring shows, completed 2000 episodes on January 11, marking a rare and historic 25-year journey. First launched in 2000, the daily soap went on to redefine prime-time viewing, becoming a fixture in millions of households and shaping how family dramas w...

‘Bigg Boss Marathi’ S6 attracts nine sponsors across Colors Marathi, JioHotstar

‘Bigg Boss Marathi’ Season 6 has drawn strong advertiser interest, onboarding nine prominent brands as sponsors across Colors Marathi and JioHotstar. The robust sponsor lineup once again underlines the franchise’s ability to deliver scale, cultural relevance and deep consumer engagement across both television and digital platforms.

Herbalife continues support to women’s cricket via WPL 2026

Herbalife India, a health and wellness company, yesterday said it is continuing its association with the Board of Control for Cricket in India (BCCI) as the Official Nutrition Partner for the TATA Women's Premier League (WPL) 2026 season.

The partnership, the company said, reaffirms ...

Shilpa Shetty adds festive charm to ‘MasterChef India’s’ harvest special

As ‘MasterChef India’ continues to bring stories from kitchens across the country, the popular cooking reality show marked the harvest season with a special episode rooted in tradition, togetherness and cultural pride. Coinciding with festivals such as Pongal, Makar Sankranti, Lohri and Magh Bihu, the Harvest Special episode emerged ...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!