OTT - Indian Broadcasting World

Disney, Trade Desk in pact for advertising solutions

Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically.

This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of pre...

Southern star Nayanthara teams up with Zee Studios

South Indian star Nayanthara is set to collaborate with Zee Studios for her 75th feature film, the producers announced on Tuesday. Also starring 'Baahubali' actor Sathyaraj, the untitled movie will be directed by Nilesh Krishnaa, best known for the 2019 movie 'Shimmgga'. Zee Studios announced the project in a

Aha drops teaser of ‘Agent Anand Santosh’

India’s Telugu-language OTT platform aha is set to release its next detective series ‘Agent Anand Santosh’, which marks the OTT debut of Tollywood YouTube star Shanmukh Jaswanth Kandregula, aka SJK. The teaser of the series will release on July 11 at 6:30 pm. The series revolves around Santosh, a resourceful person who wants to be a detect...

Disney+ Hotstar sets premiere date for ‘Ghar Waapsi’

Family drama ‘Ghar Waapsi’ will arrive on Disney+ Hotstar on July 22, the streamer announced on Monday. ‘Ghar Waapsi’ follows Shekhar, played by Vishal Vashishtha, who returns to his hometown Indore after he is fired from his high-paying job in Bengaluru, but keeps it a secret from his family, PTI reported from Mumbai. Disney+ Hotstar shar...

‘Koffee with Karan’ S7 records the highest viewership

Screwed it! Brewed it! Everyone’s viewed it! The nation tuned in for a brand-new season of intriguing conversations and entertaining camaraderie on Thursday with Hotstar Specials ‘Koffee With Karan’ Season 7’s first episode seeing smashing day 1 viewership on Disney+ Hotstar. ‘Koffee with Karan’ became the highest watched and subscribed show ...

Amazon launches Alexa Originals

Amazon announced the launch of Alexa Originals, an exclusive selection of new songs by four independent artists from India. Users can now listen to ‘Besabar’ by Lisa Mishra, ‘Bikhre’ from Vibha Saraf, ’Saathi’ and an instrumental track from Gulraj Singh, and ‘Downtown’ by Diesby as part of Alexa Originals. The songs on Alexa Originals have...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!