Prime Video India unpacks trends at CII Big Picture Summit

Prime Video India unpacks trends at CII Big Picture Summit

Prime Video spotlighted its vision for India’s next era of digital consumption at the CII Big Picture Summit 2025, where Shilangi Mukherji, director & head of SVOD business at Prime Video India, unpacked the platform’s evolving strategy for personalised streaming, tiered subscriptions and diverse content formats. The panel, themed ‘The Di...


Prime Video

Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming

At the CII Big Picture Summit 2025, Prime Video India’s Director and Head of Originals, Nikhil Madhok, said that the next milestone for the country’s streaming ecosystem could be an original, homegrown Indian superhero rooted in local culture and mythology. In a wide-ranging PowerTalk session, Madhok discussed the evolving shape of India’s OT...