OTT - Indian Broadcasting World

Warner Bros. brings back iconic ‘HBO’ brand for its streaming service

In a move that blends nostalgia with strategy, Warner Bros. Discovery has announced that it is reverting the name of its streaming platform back to ‘HBO Max’, bringing back the iconic branding that once defined premium television. The decision comes just two years after the company had controversially dropped “HBO” in favor of the more generic t...

Ads on Prime Video are here! It starts in India from June 17

Experts have been saying for some time now that OTT platforms are looking more and more like linear TV or what they describe as the ‘linearisation of streaming’ --- including dropping weekly episodes as on cable TV of yore to carrying ads in between shows.

So, it wasn’t much of a sur...

Tata Play Bollywood Masala to celebrate Madhuri’s b’day

The queen of a million hearts, Madhuri Dixit, is getting a grand birthday celebration on screen as Tata Play Bollywood Masala rolls out a two-day special tribute to the actress who defined an era of Hindi cinema.

NBA on Prime Video to launch in India from October 2025

Prime Video is all set to tip off its coverage of the NBA in India later this year, marking a major leap in the platform’s global live sports portfolio. As excitement builds ahead of the October 2025 launch, the company has unveiled the official logo for “NBA on Prime,” giving fans a first glimpse into what promis...

JioStar Kids launches 15th local IP ‘Bittu Bahanebaaz’ on Sonic

JioStar Kids has expanded its slate of original homegrown content with the launch of its 15th local IP – ‘Bittu Bahanebaaz’, which premiered on May 12 on Sonic. The show follows the light...

JioStar becomes b’cast partner for IndianOil UTT

In a major development set to boost the profile of table tennis across the country, IndianOil Ultimate Table Tennis (UTT) has signed a three-year broadcast partnership with India’s leading sports broadcaster, JioStar. As the Official Broadcast & Streaming Partner,

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!