Stakeholder alignment media’s big media challenge: BARC Chairman

Stakeholder alignment media’s big media challenge: BARC Chairman

At the ongoing WAVES Summit 2025 in Mumbai, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC), made a strong and candid pitch for better stakeholder management in India’s media measurement ecosystem, emphasising that the country’s core challenge isn’t about technological capability, but about aligning various ...