MPA

MPA forecast Apac ad growth of 7%

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% Y/Y in 2020, according to a new report entitled Asia Pacific Advertising Trends 2021 from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in 1H 2020. As economies rebound, recovery is underway with ad spend fore...


Indian advertising to grow by 20%; global figure by 19%: GroupM

Indian advertising to grow by 20%; global figure by 19%: GroupM

The mid-year forecast done annually of the media industry by GroupM, in 2021 has thrown up some interesting numbers. Global advertising is expected to grow by 19 per cent (excluding U.S. political advertising) during 2021, a significant upward revision from December forecast.

This re...


Aaron Herps new GM of AVIA’s anti-piracy body

Aaron Herps new GM of AVIA’s anti-piracy body

Hong Kong-registered the Asia Video Industry Association (AVIA) has appointed Aaron Herps as the General Manager of its Coalition Against Piracy (CAP), following the departure of Neil Gane, who is taking up a position with the Alliance for Creativity and Entertainment, a unit of Motion Pictures Association of America...


Content pirates reap $1.34 bn in ad revenue: Global report

Global TV services mkt. to grow at 5.4% CAGR in 2021-27

A new report published by Allied Market Research says the global television services market size is expected to reach $499, 800 million by 2027 at a CAGR of 5.4 per cent from 2021 to 2027.

Rise in adoption of subscription based revenue models in developing countries and high populate...


Aimed to carve up Big Tech, US antitrust bills introduced

Aimed to carve up Big Tech, US antitrust bills introduced

A bipartisan group of lawmakers in the U.S. House of Representatives introduced four bills on Friday aimed at reining in the power of the tech giants, with one potentially leading to their break-up.

Two of the bills address the issue of giant companies, such as Amazon.com Inc and Alp...