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Technology’s role in sports is moving beyond simply enabling scale to make the viewing experience more inclusive, personalised and seamless, Akash Saxena, Chief Technology Officer, JioStar, said at FICCI FRAMES 2026.
Saffola Gold from Marico Limited, in association with Zee Entertainment Enterprises Ltd. (Z), has launched ‘Dil Se Ladies First’ (#DilSeLadiesFirst), a nationwide multi-platform movement aimed at putting women’s heart health at the centre of the conversatio...
Gracenote discussed the growing challenges around artificial intelligence and copyright at the FICCI Frames panel 'The Great Content Race: Artificial Intelligence and Copyright'. The discussion focused on the need to identify, understand and attribute content used by AI systems. ...
Prasar Bharati is looking to expand the international footprint of its WAVES OTT platform through partnerships with telecom operators, carrier billing and bundled entertainment offerings, with a focus on reaching the Indian diaspora across global markets. The...
Actor Ayushmann Khurrana believes stardom is no longer an "exclusive club" and that a film's script and authenticity are more important to its theatrical success in an entertainment landscape where audiences have access to multip...
India’s Minister for Tourism and Culture Gajendra Singh Shekhawat yesterday said India should move beyond being a content consumer and become a global leader in content creation and creativity.