JioStar

Swati Borda joins JioStar in key influencer role

Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions. In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning wi...


CBC

Moves afoot to empanel OTT platforms for govt. ads

The government has taken a significant step towards integrating streaming platforms into its advertising ecosystem by opening financial bids for the empanelment of over-the-top (OTT) platforms. The move is part of a broader strategy to strengthen digital outreach and streamline how government campaigns are delivered across emerging media channel...


TRP

Govt extends TRP suspension for News Channels

The Ministry of Information and Broadcasting has extended its directive to withhold Television Rating Points (TRPs) for news channels, asking the Broadcast Audience Research Council (BARC India) to continue the suspension for another four weeks or until further orders. The move comes amid concerns over sensational and speculative coverage linked...