Guest Column: Does TRP policy ’26 keeps pace with changing paradigm? 
WAVES OTT tops 10mn users; aims to double base by Mar ’27 
‘Bhooth Bangla’ tops April BO as 2026 collections rise 15%: Ormax 
Backing Ash, Madhuri slams body-shaming over Cannes appearance 
Delhi court upholds TRAI’s powers to regulate on TV ads/hour 
Netflix to launch FIFA World Cup Game on June 11 
Ideabaaz Startup Fest 2026 to bring founders, investors in Delhi 
JioHotstar expands Magnite partnership for programmatic ads 
Shefali Shah, Fardeen Khan team up for ‘Koke’ 
Anindya Khare has stepped down as Marketing Head of Zee Media Corporation, marking the end of a five-year tenure with the organisation during which he played a key role in shaping the netwo...
Category: Industry
It provides the latest analysis, updates, and government policies of the industry.
Swati Borda joins JioStar in key influencer role
Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions. In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning wi...
Moves afoot to empanel OTT platforms for govt. ads
The government has taken a significant step towards integrating streaming platforms into its advertising ecosystem by opening financial bids for the empanelment of over-the-top (OTT) platforms. The move is part of a broader strategy to strengthen digital outreach and streamline how government campaigns are delivered across emerging media channel...
Gurjeev Singh Kapoor to lead Hathway Cable as CEO
Hathway Cable and Datacom has appointed Gurjeev Singh Kapoor as its new chief executive officer, marking a key leadership transition at the company as it looks to strengthen its position in the evolving cable and broadband market. According to an Econ...
Hiimaanshu Shindde joins Zee Music Co. as streaming head
Hiimaanshu Shindde has taken on a new role as Vice President and Head of Streaming Business at Zee Music Company, marking a significant addition to the company’s leadership as it continues to strengthen its digital and streaming strategy. The announcement was shared by Shindde himself, wh...
Govt extends TRP suspension for News Channels
The Ministry of Information and Broadcasting has extended its directive to withhold Television Rating Points (TRPs) for news channels, asking the Broadcast Audience Research Council (BARC India) to continue the suspension for another four weeks or until further orders. The move comes amid concerns over sensational and speculative coverage linked...