SETVI, NSG launch World Pickleball League 
National Broadcast Policy: Fantasy sports body cautions against regulatory overlap 
Misleading ads: SC for self-declaration on the line of cable TV rules 
Anil Malhotra handed distribution, revenue responsibilities at ZEEL 
PVR INOX Pictures releases ‘The Strangers: Chapter 1’ 
ABP News unveils ‘Narendra Bhai’ docu-series 
Sony BBC Earth unveils exciting May lineup 
Madras HC urges regulation of YouTube channels amidst controversy 
WBD announces ‘Lord of the Rings: The Hunt for Gollum’ 
Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission.
The 22-second advertisement was posted on X by Lis...
Category: Content
Bollywood: It is a common name for the Indian film Industry. It is a combination of Bombay and Hollywood. The city of Bombay, which is known as Mumbai today, is the Hindi film industry.
Hollywood: It is a US film industry in a neighborhood of Los Angeles, California where movies and Television series are made.
Tollywood: The Indian Telugu – language film industry, based in Hyderabad, Telangana.
Fourth Dimension to host South India content meet
Fourth Dimension Media Solutions, renowned for its groundbreaking gatherings, is excited to unveil the inaugural South India Content Summit 2024. This exclusive event, scheduled to be held at the prestigious Grand Lalit Ashok in January 2024, is poised to be a milestone in understanding the rapid transfor...
Horowitz Research reveals ad perceptions’ effectiveness by age
Email (42 percent), followed by ads on live TV (32 percent), streamed shows (29 percent), direct mail (28 percent), YouTube and websites in general are considered the most effective advertising tactics among consumers overall, according to the ‘State of Media, Entertainment, and Tech: Consumer Engagement 2023’, a new...
Diwali festivities light up Disney World Resort Florida
In a first, Diwali festivities reverberated at Walt Disney World Resort in Florida as hundreds of dancers showcased the culture and heritage of India through performances in celebration of the festival of lights for a global audience at the iconic American destination....
Disney+ expands ad automation, measurement capabilities
Approaching the one-year anniversary of its ad-supported tier, Disney+ has doubled down on delivering deeper ways for advertisers to reach audiences at scale with the most flexible solutions in the industry.
Advanced audience ta...
Lenskart joins cricket frenzy with campaign capturing WC spirit
As the cricket fever grips the nation with the ongoing ICC Cricket World Cup, eyewear major Lenskart stepped onto the field with a high energy campaign that promised to redefine the intersection of eyewear and cricket fandom.
The campaig...