LTV cricket

64% LTV cricket viewers find TV-advertised brands more trustworthy: Study

JioStar has released a new study on Linear TV (LTV) cricket audiences, revealing that 64 percent of viewers strongly believe brands advertising on television are more trustworthy. The research, conducted by Kantar, highlights the growing influence of televised cricket on consumer behaviour and brand perception, offering key insights for advertis...


Kuku launches AI-generated microdramas at India AI Impact Summit

Kuku launches AI-generated microdramas at India AI Impact Summit

India-based content platform Kuku has unveiled the country’s first slate of AI-generated microdramas, marking its formal entry into large-scale AI-powered storytelling. The launch was announced at the India AI Impact Summit 2026 held in New Delhi, where the company also showcased its proprietary AI storytelling stack. According to a press rel...