Horowitz Research reveals ad perceptions’ effectiveness by age

Horowitz Research reveals ad perceptions’ effectiveness by age

Email (42 percent), followed by ads on live TV (32 percent), streamed shows (29 percent), direct mail (28 percent), YouTube and websites in general are considered the most effective advertising tactics among consumers overall, according to the ‘State of Media, Entertainment, and Tech: Consumer Engagement 2023’, a new...


PVR

PVR, INOX, MUBI to screen ‘Priscilla’ at MAMI Mumbai Film Fest

Global film distributor MUBI and multiplex chain PVR INOX Pictures on Monday announced their upcoming partnership to release Sofia Coppola’s new film ‘Priscilla’ across India. Also written and produced by Coppola, the upcoming biographical drama follows the life of actor-entrepreneur Priscilla Presley (played by Cailee Spaeny) and her relatio...