Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


Havas Worldwide India bolsters its senior team

Havas Worldwide India bolsters its senior team

Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported. Basak is...


Meity invites Indian gaming companies to discuss way forward

Meity invites Indian gaming companies to discuss way forward

Even as a debate rages on whether online gaming can be equated with gambling and whether a high taxation regime is really conducive for this employment and revenue-generating sector, the Indian government seems to have decided to engage with the stakeholders --- this time on a serious note with the involvement of oth...


Book on Pradeep Guha launched

Book on Pradeep Guha launched

‘Pradeep Guha The Legend I Know,’ a book commemorating the memory of the media and advertising legend was launched at an elegant event held at the MCA Sharad Pawar Cricket Academy and Recr...


Hrithik, Peecee join celebs in calling out Layer Shot perfume ads

Hrithik, Peecee join celebs in calling out Layer Shot perfume ads

Hrithik Roshan and Priyanka Chopra Jonas are the latest cinema personalities to criticise the perfume brand that is facing condemnation for promoting "gang rape culture" with its latest advertisement series. The actor duo also praised regulatory authorities for swift action and taking the advertisements off air. ...


PlayboxTV ropes in Rannvijay Singha as their first brand ambassador, investor

PlayboxTV ropes in Rannvijay Singha as first brand ambassador, investor

PlayboxTV has onboarded Rannvijay Singha as their first brand ambassador and investor. As per the company press release, Singh’s experience in television and media distribution makes him a compatible fit as the company’s premier brand ambassador. PlayboxTV aggregates OTT platforms including but not limited to VOOT, Amazon Prime, SonyLIV, Z...