Content - Indian Broadcasting World

Havas Group India launches sports culture, entertainment agency

Havas Group India has announced the launch of a UK-based creative agency, Cake, in the country. Cake India will be the country’s first creative agency specializing in sport, culture, and entertainment. The agency will be part of Havas Creative Group India, which has been growing exponentially on the back of client wins, acquisitions, and s...

Crunchyroll decreases cost of premium membership in India

Crunchyroll, the ultimate anime destination worldwide, announced today that anime fans in India have much more to be excited about now and in the months and years to come. The cost of a Crunchyroll Premium membership is decreasing in India as the subscription tiers shift to ₹79/month for its Fan subscription tier and ₹99/month for its Mega Fa...

Loco to broadcast FIFAe events in India

The game streaming platform, Loco, has announced a broadcast agreement with FIFA, football’s international governing body to bring the centerpiece of the FIFA esports experience - FIFAe World Cup 2022, FIFAe Club World Cup 2022, and FIFAe Nations Cup 2022 to fans across India. Loco becomes the first and only India...

Grapes bags the integrated creative mandate for Zee Media

Digital agency Grapes announced that it has won the integrated creative mandate for Zee Media. The account won after following a multi-agency pitch and will be served from its Delhi office. According to Economic Times, the agency will be focusing on developing an integrated communication strategy and creatives across offline and digital m...

Netflix now is actually marketing a $200 mn film

Netflix Inc.is trying a new approach in marketing its next big film: telling people it’s coming out.

The streaming service is orchestrating one of its biggest promotional pushes ever ahead of the July 22 streaming debut of ‘’The Gray Man’, a spy thriller starring Ryan Gosli...

Moj launches ‘Moj Art Factory’

India’s number one short video app, Moj, recently launched its first-ever art competition, #MojArtFactory. This uniquely curated property is aimed at empowering art enthusiasts and creators across the nation to showcase their talent #MojArtFactory comprises four challenges – MakeOverArt, FusionArt, EmotionInArt, ColourSwitch, and one art batt...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!